2002 Chinese People's University of enterprise management test

First, brief title (10 * 6) 1. Analysis of the different types of enterprise culture and its business strategy of matching relations. 2. Note strategic business units (SBUs) in strategic decision-making power distribution. 3. Marketing channels and distribution channels in place to link with the distinction . 4. Briefed the market leader in the total market demand to expand the main way. 5. Yun lower operating funds of the significance of occupation . 6. Brief impact on the capital cost factor. Second, the essay (20 * 2) 1. From the perspective of corporate strategy on the merger of large enterprises and peeling. 2. On the green marketing enterprises establish the concept of practical significance.