In 2003 the Chinese People's University of enterprise management test

First, terminology (5 * 3) 1, the demand for cross-elasticity 2, 3 growth strategy, market segmentation 4, the marginal cost of 5, cash flow Second, Jianda (6 * 10) 1, the enterprises to adopt the strategy of integration cause 2, described the purchase of consumer decision-making process 3, in accordance with the degree of associated companies describe a variety of business strategies 4, why should business investment decisions in accordance with the "NPV greater than zero" principle 5, the overall concept of product marketing and the significance of 6, competitive enterprises in the monopoly market of Third, the exposition (3 * 20) 1, the risks and rewards of the relationship, and in the role of financial management 2, compared Porter's competitive strategy and resources school of competition theory. 3, to discuss transferring the customer value and customer satisfaction. Fourth. Calculation (15) A company sales of 50 million yuan on average, the average stock for 15 million yuan, annual accounts receivable was 10 million yuan, all procurement expenditures are paid in 30 days. The company intends to extend the payment period for 40 days, the average inventory decreased to 13 million yuan, with an average reduction of accounts receivable to 800 million dollars by 360 days a year, the company can shorten the period of cash flow number of days . (The inventory turnover days, could be the cost of sales as the sales, after two decimal places)