enterprise management

A decline in corporate profits in the year, so this year we will set strategic goals: enhance corporate profits. Business manager, regional manager, business representatives in accordance with the overall goals of the decomposition.

Marketing manager, said: company profits should be the main source of new products A, the main recent decision to push the product, rather than the old products B. In his view, has just published a product A product to promote more challenging, and easily distanced themselves from competitors, if the promotion of good, but also can enhance the prestige of their own in the company. Therefore, he will mainly target: to complete 10 million profit, is the means to achieve Featured Products A.

Regional managers think: to promote products A, now conditions are not yet available, there are certain difficulties, both sales and product B quickly, so have profits Featured Products B should be completed as the primary means of profit. So he set himself the goal: to complete profit 2000000, is the main means of pushing products B.

Business representatives also have their own ideas: to promote their products have long been Qingjushulu C, customers have found this product, remittance easy, with good prize money, promotion of A, B bother energy products is likely费力不讨好. Business representatives also set a goal for himself: to profit 300,000, is the main means of pushing products C.

A company of the problem is obvious: a target enterprises from top to bottom obvious inconsistencies, the company's strategy in the process of decomposition convey layers of deviation, in the wrong, out of touch, to a sales representative at this level has been seriously distorted, greatly deviated from the company's strategy.

There is also a common situation in the B Company. Production will be the main target: the completion of production tasks to ensure production quality. Production Manager said: Preparation of new products will affect the production task is completed, resulting in loss. So while Tuantuan very anxious to research and development, or research and development of new products will be put to put to complete their task repeat. The Finance Department's main objectives are: to ensure financial security. Finance Manager, in order to achieve this goal, advances to customers accounts from the 90-day period shortened to 60 days, although the marketing manager for this quarrel with him, tell him this will cause the risk of loss of major clients, but in the eyes of the Finance Manager Completion of their goals was the first of.

Company B of the Production Department, the Ministry of Finance although the two managers have completed the goal, but at the expense of other departments to achieve the goal of price. Overall, they are not qualified. But they are not wrong, but in the entire company's goal of the lack of systematic consideration. Although efforts have so staff, but not strong to make one, their overall goal remains Wanbu Cheng.

In the target decomposition process, in addition to the above, "the staff horizontal direction inconsistent" and "corporate strategic objectives and staff do not coherent" two aspects, there are many problems plaguing businesses, such as whether the real objective of the strategy is a key element of support » Several departments have the shared goal of how decomposition » Decomposition of the goal, the staff can control.